(e) Involve your team in the hiring process. My goal is to involve my senior associates and other team members in the hiring process. It helps foster the feeling that we are together, it allows team members to develop their interview skills, and it gives me a reliable perspective to test against mine. It`s also likely that your team members will have an excellent understanding of what the team needs and whether the proposed new addition is a good fit for the group and complements the team`s existing skills. If you do all that, building and maintaining a successful team will be easier – your reputation within the company and in the market will be known, people will want to work on your team, recruitment won`t be difficult, and turnover should remain low. If you don`t have a marketing team that has experience with digital channels, you won`t be able to effectively market your business in 2020. The firm`s standards of service, excellence and continued growth are driven by experienced and nationally recognized legal staff; significant investments in legal education; first-class work facilities for employees that incorporate the best and latest technology; and investing in recruiting lawyers for top legal talent. I have seen practices that have difficulty retaining staff and, as a result, have fallen into a vicious cycle of hiring staff to meet an immediate need. This often results in hiring the person available on short notice rather than the one who best suits the practice, and then realizes that the new employee is not a good fit for the role or the rest of the team (and needs to move on) or that the new team member decides that the move was not right for them and was not leaving. The process starts again. During my tenure as partner, I have taken some of the most important approaches to building a high-performing team: LexisNexis® and Bloomberg Law are external online distributors of ALM`s extensive collection of current and archived versions of legal news publications.
LexisNexis® and Bloomberg Law clients may access and use ALM content, including content from the National Law Journal, The American Lawyer, Legaltech News, New York Law Journal and Corporate Counsel, as well as other sources of legal information. The team that creates your marketing strategies and promotional materials must have experience in the legal industry. This doesn`t mean they have to be lawyers, but they do need to understand the attorney-client relationship, the sales process, business models, weaknesses, and common objections. Even with a team together, there are drawbacks. A lack of expertise and resources can lead to slow turnaround times and poor results. As a team leader, you can foster a sense of belonging and a sense that your team is “special” by ensuring that there is time to bond rather than non-work-related activities. This can be as simple as sponsoring the cost of a few bottles of wine for drinks at the office on Friday night. Or a team dinner at the end of the transaction (a dinner where employees don`t have to return to the office after working day and night to close a complex deal is especially welcome). Or ask a team member to organize a cake for a team member`s birthday. All these activities do not require much organization or cost, but help to create a team spirit. To understand why it`s nearly impossible to build a successful legal marketing team, we first need to define what a “winning legal marketing team” is.
The jury, which is not allowed to read social media discussions about the trial, couldn`t deal as much with the mistakes made by Heard`s lawyers, according to Baker, who said the “easy times” and mistakes could make Heard`s team “more approachable” and “friendly” to jurors. We`ve leveraged our extensive experience in creating and managing successful legal growth campaigns and partnered with DigitalMarketer (the leading marketing training and development resource) to create a one-stop training platform for your law firm. Your team should also understand basic strategies to effectively market your business, such as: For more stories like these, check out Insider`s Digital Culture team`s coverage here. c) Praise excellent laterals. If you`ve done it right, you already have a positive reputation in the market and attract great legal talent. If you`re a partner or senior counsel at a law firm that advises demanding international clients with high-end legal advice, you probably need a high-performing team to help you maintain and grow your practice. Building a loyal team that metaphorically passes over hot coals for you is not as difficult as it seems. In this article, we`ll cover the challenges of building a successful legal marketing team and how you can beat the opportunities. Experience, larger teams, a different structure and their existing network allow agencies to reduce the time it takes to plan and create new campaigns. They also tend to have experience in strategy. We work as an award-winning team of exceptionally accomplished lawyers with the client to provide the best possible service and results.
A good leader understands the strengths and weaknesses of his team. No one is perfect. Never throw a team member under the bus. Tell the person everything that needs to be said privately – if they`re part of your high performance team, they`ll already know if they made a mistake. But in public, take responsibility. Present a closed front and calmly go to solve the problem. Problems will always arise in business. People make mistakes. Recognize this and find a solution instead of reacting negatively to the problem.
(a) Track emerging talent in your company. Excellent young lawyers, if trained and developed, can become invaluable senior partners in the future. When they become Senior Associates, they will know your work style and remain loyal. If you`ve built a great team, your team`s reputation should mean you have more junior lawyers wanting to join your team than you can take. I always talk to my team about their views on junior lawyers before adding them to the team. Often, other members of my team have a better idea of a lawyer`s strengths and weaknesses than I do, and it would be foolish not to use that knowledge. Companies that use content marketing see a 72% increase in leads on average. Content marketing is especially useful in industries (such as legal) that rely on relationship building or have a lengthy sales process.
The average person engages with 11 pieces of content before making a purchase decision. Of course, reading a blog post isn`t enough to turn you or your team into legal marketing experts. Like the practice of the law, training does not go far. The only way to truly grow your business is either through trial and error or by working with a team that already has the experience you need. The right lever creates your team`s ability to work more efficiently and is welcomed by your team (and your clients – if you do it right!). Hiring members for your in-house marketing team is usually an expensive and time-consuming process. It can be difficult to find marketers with relevant experience and provide the training they need. And in the legal industry, it`s even more complicated. You are fixed and do not sell a “product”, it sells you – your experience, your history, your past successes. Marketing them effectively is a different cauldron of fish than marketing software or a bottle of Coca-Cola. When dealing with an underperforming team member, it`s important to treat them with respect and dignity – you never know when and under what circumstances your paths will cross again.
The end goal of any seasoned lawyer trying to create a successful practice is to create a team of excellence. Ultimately, the reason law is a business is because a great team will help you find work, get repeat work, and grow your practice. That`s why it`s so important that you work with a team or someone who has years of experience building businesses in the legal sector. Despite widespread ridicule online, Amber Heard`s legal team was “very competent” in the defamation lawsuit over Johnny Depp`s lawsuit against her, according to lawyers who commented on the lawsuit on YouTube. For more information on these legal marketing strategies (and more than a dozen others), check out our recent article, “Marketing Ideas for Law Firms: Use These 20 Ideas to Drive Your Growth.” We will be by your side every step of the way to help you through the process and your recovery. Don`t hire a mediocre lawyer. The firm`s long history of outstanding results is a testament to the quality of our legal advice. No one is fighting harder for you! In addition, junior lawyers enjoy working with excellent senior partners. I hope you have instilled your sense of work ethic and team in your senior partners so that they in turn treat junior lawyers the same way – they will help strengthen the ethics of the team. Young legal professionals rely on their colleagues for friendship and camaraderie. Lawyers traditionally work long hours and too often have less time to make friends and pursue interests outside of work.