According to a survey published by Harvard Business Review in 2009, women`s annual global consumer spending was estimated at $20 trillion. In 2018, this figure rose to $40 Trillion.As for the global cosmetics industry and is expected to reach $428.9 billion by 2027. In addition, the Indian cosmetics industry is expected to reach $20 billion by 2025, representing a CAGR of 25%. Until the advent of e-commerce and direct-to-consumer (D2C) selling, India`s beauty sector was dominated by cosmetics companies for decades. In the beauty industry, it`s hard to ignore the influence of direct-to-consumer businesses like Nykaa, Mamaearth, WOW Skin, Plum and Sugar Cosmetics, which are quickly becoming customers` preferred alternatives in subways and Tier 1 and 2 cities. Sugar Cosmetics has now recruited Ranveer Singh as its latest investor. This comes after the company raised Series D funding in May 2022. This is the actor`s first start-up investment, but the amount of the investment remains undisclosed. With this new partnership, the company will be able to “create new pathways for customer acquisition” and plans to become a new favorite cosmetics brand among millennial and Gen Z customers. The company started as an online supplier of paraben-free natural cosmetics and has since gained popularity not only in India but worldwide.
Due to the use of the black and white color combination, the visual identity of an Indian cosmetics company is beautiful and sophisticated, while appearing bold and confident. The company logo consists of a word mark with an emblem on the left, which serves as the brand signifier and appears on all company cosmetics. The official name of {{ ::p rofile[`Start name`] }} is {{ ::p rofile[`Additional startup name`] | titleCase }}. The popular Indian cosmetics supplier improved its EBITDA margins, reducing its losses on FY21 from Rs.28.23 crore to Rs.21.1 crore. The “FAB BAG”, a cosmetic subscription service, was launched in 2012 by Kaushik Mukherjee and Vineeta Singh. For Rs 599 each month, users would receive a “surprise” beauty box with a mix of five products from the categories of cosmetics, bath and body, skin care, hair care and fragrances. Production of beauty products that offer cruelty-free cosmetics. The company offers color makeup items in several categories, including lip and nail color, eyeliner, definer, highlighter, brush, skin care products, etc., and also offers gift boxes containing a selection of different beauty products that allow customers to get a variety of cosmetics at an affordable price.
Beauty and cosmetics brand D2C has managed to generate annual sales of Rs 100 crore. Even for brands like Revlon, who only managed to achieve the same sales mark after 20 long years, it was a difficult undertaking. Sugar achieved such a feat with the help of the omnichannel approach it developed when selling products, focusing on content marketing and developing its own app. The cosmetics brand`s total expenses also increased with its revenue, which stood at Rs 148.92 crore in FY21 from Rs 126 crore. Rs in the expenses recorded by Sugar in the previous financial year. The company`s largest cost center in FY21 is the cost of sourcing cosmetics from other manufacturers in India and overseas, which contributed 28.6% of the company`s expenses. Due to the decline in demand and supply due to many obstacles, this spending segment has fallen to Rs 42.60 crore. However, the company had experienced expense growth in all other areas, including advertising and advertising expenses, benefits costs, outsourced support and labor costs, other operating and administrative expenses, and transportation and packaging costs. *Brand information is in beta. They cannot be used for legal purposes.
If there are any discrepancies, please contact us at info@zaubacorp.com Sugar Cosmetics was founded in 2015 and has only developed two products, namely a matte black eyeliner and a black charcoal pencil. Since then, the company has grown to 450 warehouses. What has made Sugar one of the most well-known beauty chains in India in just five years?.
